Gold
Gold Karat Guide
Understanding gold karats helps you choose with confidence.
A karat (kt) measures the purity of gold. Pure gold is 24 karats. Because pure gold is too soft for everyday jewelry, it is alloyed with other metals for strength and durability. At SANA Jewels, we work with 10K, 14K, and 18K gold — each offering a distinct balance of purity, color, and wearability.
| Karat | Gold Purity | Character |
|---|---|---|
| 10K | 41.7% gold | Most durable, budget-conscious |
| 14K | 58.3% gold | Our signature — ideal for everyday fine jewelry |
| 18K | 75% gold | Richer color, elevated luxury |
| 24K | 99.9% gold | Pure gold — too soft for jewelry |
Gold Colors
Yellow Gold
Classic and warm, the natural color of the alloy. Timeless across every generation.
White Gold
Alloyed with white metals and rhodium-plated for a bright, platinum-like finish.
Rose Gold
Alloyed with copper for a romantic, blush-toned hue. Modern yet enduring.
Why 14K?
14K gold resists scratches better than 18K or 24K, holds its color beautifully over time, and offers genuine gold quality at an accessible price. It is the industry standard for fine everyday jewelry — and our choice at SANA Jewels.